I grow fintech companies through search
Ten years of SEO, AEO and content at Airwallex, North One and Fundera. On the side I build free tools that people use to do their taxes, plan retirement and learn business.
Where traffic started, and where it got to
Monthly organic sessions for the US team, working alongside the SEO leads. I also built marketing systems on Claude, Gemini and Glean agents used across the company.
Organic sessions. I ran content, SEO and AEO strategy, including the free invoice and estimate generators and the geo pages behind it.
Monthly sessions, through on-page and off-page SEO.
Free tools I build and run
Each one is live, free to use and needs no account. The calculators run in your browser and show the figures they use.
Solvent
LiveTax calculators and guides for freelancers and anyone with 1099 income.
Tweed
LiveRetirement calculators that show their math, plus a ten-year Roth conversion plan.
Tenurable
LiveOne free ten-minute business class a day, taught on real company filings.
Ten years in fintech marketing
- 2025 to now
Airwallex · Manager, Growth Content Marketing
Content for business accounts, savings and spend management in the US and Canada. Helped develop AEO best practices and grow LLM visibility.
- Almost 5 years
North One · SEO and Content Marketing Manager
Ran content, SEO and AEO strategy. Earned links from DA 90+ sites through digital PR and data reports.
- 3 years
Fundera · SEO Distribution Lead
Managed agencies, freelancers and other SEOs. Fundera was acquired by NerdWallet.
- Consulting
Orchard and Voiceform · SEO Consultant
Link building, keyword research, content plans and on-page SEO.
Working on something in fintech?
Send me a note about SEO, AEO, content or a byline. I reply quickly.