NS

Nicolas Straut

I grow traffic and earn quality signups for fintech companies through SEO, AEO, and content. After eight years in organic growth, I'm always picking up and developing new strategies, and using AI to scale them faster.

5.9× Sessions grown at Airwallex in 9 months
397% Organic traffic growth at North One
90+ DA Links earned via digital PR & data reports

Now

Manager, Growth Content Marketing — Airwallex
2025–Present
Owns growth content for the US and Canada. Grew organic sessions from 11k to 65k/month in 9 months through SEO and AEO.
Member — Primary Venture Partners Mastermind
2025–Present
Vetted community of NYC tech professionals. Peer networking and mentorship across the startup ecosystem.

Writing

What Is Autopilot: The Investment App That Tracks Politicians — Forbes
Forbes
What Is Autopilot: The Investment App That Tracks Politicians?
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Required Minimum Distributions — Forbes
Forbes
Required Minimum Distributions (RMD): How To Calculate Them
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Why Stablecoins are Here to Stay Post-Terra — This Week in Fintech
This Week in Fintech
Signals: Why Stablecoins are Here to Stay Post-Terra
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Projects & Tools

Solvent
2026–Present
Tax calculators for freelancers and the self-employed. Quarterly tax estimator, self-employment tax calculator, and invoice generator. Built on current IRS numbers and focused on accuracy.
Tweed
2026–Present
Retirement and investing calculators — RMD, Roth conversion, annuity, CD, dividend, and retirement calculators. Every figure traces to the IRS, SSA, or CMS.
Invoice Generator
North One
Free invoice builder for small business owners — part of a free tools suite that drives 5,000+ sessions/month and captures leads.
Estimate Generator
North One
Free estimate builder for contractors and service businesses.
New apps & tools
2026
In progress. Coming soon.

Consulting

SEO & Content Consulting
2021–2025
Consulted for early-stage startups including Orchard, Cache Financial, and Voiceform — growing traffic, managing content production, and building links from scratch.

Past

Manager, SEO & Content Marketing — North One
2021–2025
Grew organic traffic 397% over four years. Managed a team publishing 20 SEO articles/week. Earned links from 90+ DA/DR publications through digital PR and data reports. Built a free tools suite using AI. Co-led a full site rebrand. Developed North One's AEO strategy.
Lead, Content Distribution — Fundera (acq. NerdWallet)
2018–2021
Link building and on-page SEO for a small business finance marketplace, acquired by NerdWallet.

Tools

Ahrefs · SEMrush · Screaming Frog · Google Search Console · Google Analytics · Profound · Replit · Claude · Gemini

Contact

Please feel free to reach out to share what you're working on or if you have an idea for collaboration.