Nicolas Straut

Airwallex · Manager, Growth Content Marketing

Own content, SEO and AEO for the US and Canada.

• Grew organic sessions from 11,000 to over 100,000 a month.
• Raised AI search visibility from 18.5% to 31.2% (Profound), moving from 4th to 2nd in the category.
• Grew category share of voice from 3.2% to 4.9%, moving from 19th to 2nd.
• Built marketing agents and editorial workflows on Claude, Gemini and Glean, with checks for brand voice, accuracy, competitor reliability and CRO, now used by teams across the company.

North One · Manager, SEO & Content Marketing

Digital banking for small business.

• Grew organic traffic from 12,000 to 65,000+ sessions and scaled SEO signups from zero to 120+ a month. It became the cheapest channel the company had.
• Managed a team of writers, editors and designers publishing 20 pieces a week, owned social strategy, and produced the This Week in Small Business podcast.
• Built the customer story library: case studies and written interviews with small business owners and creators, used by marketing and sales.
• Led technical SEO, including crawlability for search engines and AI crawlers.
• Developed North One's AEO strategy, earning 1,200 AI Overview citations plus 300 in ChatGPT and 184 in Gemini (Ahrefs).
• Led digital PR, data reports and link magnets earning links from sites up to 90+ DA/DR.
• Shipped free calculators and generators with AI and engineering, worth 5,000+ sessions a month, and co-led a rebrand that lifted homepage conversion.

Fundera · Lead, Content Distribution

Small business lending marketplace, acquired by NerdWallet.

• Promoted twice in two years: SEO Associate, then Senior Associate, then Team Lead.
• Oversaw link magnet assets earning 150+ linking root domains a month, and campaigns delivering 25.
• Trained and managed four junior SEO associates plus outside agencies and freelancers.

Solvent and Tweed · Founder

Two content and tool properties built with AI: freelance tax at usesolvent.com, retirement planning at usetweed.com.

Forbes · Freelance

Personal finance coverage for Forbes Investor Hub.

Orchard, Cache Financial, Voiceform, Splice · Consulting

SEO strategy, content planning and link building.